NEW YORK, NY | SQ. FT. |

“Like no other bagel in the world,” H&H Bagels has been an iconic destination on New York City’s Upper West Side for fifty years. In 2021, our firm was hired to lead the brand into its next iteration, upgrading the original store’s visual environment, brand identity, and customer experience, and translating this for an upscale store in the new Moynihan Train Hall. It was one of the first shops to open in this vital urban space. These projects led to a wider partnership with H&H as it seeks to expand exponentially, and we are working on a comprehensive franchise design model for the company.