New York, NY, 580 sq. ft., 12 seats
Otto’s Tacos is a fast, casual restaurant in Manhattan’s East Village. The firm was approached by a California-based team looking to bring a regional taco concept to New York. The idea was that this would be the first of many stores, so the process had a strong environmental branding emphasis, seeking to identify those iconic design details and materials that would speak well to the culinary theme and be memorable to the customer.