Otto's Tacos
       
     
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Otto's Tacos
       
     
Otto's Tacos

New York, NY, 580 sq. ft., 12 seats

Otto’s Tacos is a fast, casual restaurant in Manhattan’s East Village. The firm was approached by a California-based team looking to bring a regional taco concept to New York. The idea was that this would be the first of many stores, so the process had a strong environmental branding emphasis, seeking to identify those iconic design details and materials that would speak well to the culinary theme and be memorable to the customer.

 

Screen Shot 2014-05-29 at 11.01.14 PM.png
       
     
OTTOS 9.jpg
       
     
Screen Shot 2014-05-27 at 2.59.30 PM.png
       
     
Screen Shot 2014-05-29 at 11.05.48 PM.png